Our Investment in Landing

by Chris Moody

We are pleased to announce our investment in Landing’s recent Series B financing. We led the round, with prior investors Greycroft and Maveron also participating. Landing is transforming apartment living from one of the most complex and inefficient experiences in modern housing into a seamless delight. Founded by serial entrepreneur Bill Smith, the company provides its members access to a nationwide network of furnished apartments with flexible lease terms currently available in 75 U.S. cities. 

You can think of Landing as “Living-as-a-Service.” They connect the dots in a fragmented housing market, creating value for landlords, property managers, leasing agents, brokers, and renters. Landing’s service increases cash flow for landlords, drives down vacancy percentages for property managers, and increases commissions for leasing agents and brokers. For renters, Landing’s flexible membership model delivers a value-added experience that includes 24/7 concierge services and managed home sharing, all while massively decreasing the upfront costs associated with traditional long-term lease agreements.

We first met Bill in 2018 when Moody participated in Steve Case’s Rise of the Rest Tour in Birmingham, AL. At that time, Bill was the CEO of Shipt which he had recently sold to Target for $550m. Moody eventually worked with Bill on Birmingham Bound and served with him on Governor Ivey’s Alabama Innovation Commission. Bill’s skills as a leader and his #GiveFirst approach to supporting Birmingham’s startup community have been awesome to witness.

Bill has scaled and successfully exited businesses since he founded Insight Card Services in 2009. He has a keen eye for recognizing when industries are on the cusp of innovation, and the situation is no different with Landing. He has pulled together a solid leadership team that includes alums from Shipt along with OYO and WeWork. Their collective expertise positions them well to deliver a delightful experience to their customers.

Landing is in our Marketplace theme, with companies like Rover, SeatGeek, Xometry, The Pro’s Closet, and Havenly. Welcome Bill and the Landing team. We couldn’t be more excited to be on this journey with you!