Is “Geography” a Cliché in Venture Capital?

by Foundry

Most entrepreneurs who have raised venture capital have heard the popular cliché: Venture capitalists only invest in their backyard. The venture press and popular media are full of interviews with venture capitalists who emphatically state they’ll only invest in companies that are within driving distance, live in the same area code/zip code, or belong to the same golf club.

While there are often plenty of reasons for us not to invest in a given startup, geography (or, more specifically, lack of physical proximity to us) generally isn’t one of them. As we’ve already discussed in a prior post, Foundry Group takes a thematic view of investing. If we then further layer a geographic filter on top of our thematic approach, the potential universe of investment opportunities shrinks dramatically—too dramatically, we think.

Our goal as thematic investors is to back the best entrepreneurs and companies within our themes, not just the ones with locations that are most convenient to us. All of us at Foundry Group have come to accept that travel is simply part of our work (even if our loved ones haven’t embraced our travel schedules so readily). Our location in Colorado certainly works to our advantage here—travel to most places in North America (we don’t invest outside of North America) is rarely an all-day commitment like it can be for an investor whose office is on one of the coasts.

Our geography-agnostic approach also signals one of our core beliefs: We believe it’s a common venture capital fallacy that an investor must be constantly present physically to “manage” a portfolio company. Foundry Group isn’t in the business of investing in entrepreneurs who need to be micromanaged or who need us camping out in their offices to make stuff happen. And we suspect that really great entrepreneurs don’t want their investors stopping by in person for daily updates any more than we do (all you entrepreneurs, tell us if we’re off base here…). Between well-timed, in-person board meetings and all the great technology we have at our fingertips, geography really isn’t a barrier to effective communication and collaboration between a company and its investors, and we think our experience bears this out.

Nonetheless, we’ll admit that there are advantages to investing “locally.” Whether it’s helping our portfolio companies recruit new hires or minimizing the brain damage of hiring lawyers, accountants or other service providers, we like to leverage our local knowledge as much as the next guy. More importantly, local knowledge can pay off in vetting the entrepreneurs we invest in. Simply put, no amount of due diligence can substitute for really knowing an entrepreneur over an extended period of time. Having an entrepreneur in our backyard improves the likelihood of that kind of knowledge. So, as previously discussed, there are times when we’ll invest outside of our themes; often we’ll do so because of our “local” knowledge of a terrific entrepreneur.

To be clear, however, we don’t view Colorado as our only “backyard.” Brad lived in Boston for a dozen years before moving to Colorado, and both Ryan and Jason each lived in Silicon Valley for 10+ years. We have numerous investments in pockets around the country, and we like to use those investments as springboards to build deeper relationships with other investors and entrepreneurs in those regions. As a result, we’re often able to get to know high quality entrepreneurs well before their fundraising process begins.

So if geography isn’t about avoiding travel or having physical access to manage an investment, when does geography become a filter for us? A company’s physical location becomes a concern for us when it limits that company’s future potential. Maybe it’s the lack of a local talent pool to recruit from as the company grows or being in a location that makes it really difficult to attract talent from outside the region. Or, it might be that a company is too removed from key customers or partners to efficiently scale the business. We want the companies we invest in to win, so if geography is likely to reduce a company’s odds of success, that’s when it becomes a concern for us.