FG Press and Our First Book – Uncommon Stock

by Brad Feld

Last week we formally launched a new publishing company, FG Press.

Our first book – Uncommon Stock: Version 1.0 by Eliot Peper was released yesterday. It’s in a new genre we are helping pioneer called “startup fiction.” We believe that life often imitates fiction (or is it the other way around) and one can learn as much from a great novel as they can from a dry, boring business book.

At Foundry Group, we’ve been writing for a long time. Brad and Seth started blogging in 2004. Jason and Ryan started a few years after that. In 2010 Brad started writing books. His first book, Do More Faster: Techstars Lessons to Accelerate Your Startup, was written with David Cohen, CEO of Techstars. Our second book, Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist was written by Brad and Jason.

By that point we’d realized that writing about entrepreneurship, technology, and innovation was something we cared a lot about. Brad started a new series called Startup Revolution and now has four books in the series.

Startup Communities: Building an Entrepreneurial Ecosystem in Your City by Brad Feld

Startup Life: Surviving and Thriving in a Relationship with an Entrepreneur by Brad Feld and Amy Batchelor

Startup CEO: A Field Guide to Scaling Up Your Business by Matt Blumberg

Startup Boards: Getting the Most Out of Your Board of Directors by Brad Feld and Mahendra Ramsinghani

The last book in the Startup Revolution series is Startup Metrics: Making Sense of the Metrics in Your Startup by Brad Feld and Seth Levine. Metrics will be out this fall.

At some point, we realized we’d had enough of working with a traditional publisher. Our friends at Wiley were good to us but there are so many things that can be improved in the relationship with author, reader, and publisher. So, we decided to create our own publishing company.

We’ve got a steady stream of projects in the works. They’ll all be about entrepreneurship, technology, and innovation. They’ll be non-fiction, fiction, science fiction, and professional development. Our goal is to publish great books and help authors and readers develop a significant, long-lasting relationship.

Oh – and have some fun in the process while helping shake up an industry that badly needs shaking.